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Director of Market Analytics

Secaucus, NJ | Job #319329
Job Title: Director of Market Analytics
Location: Secaucus, New Jersey
Type: Full-Time
Our client in Secaucus, NJ is a well known healthcare company who is looking for a Director of Market Analytics to join their team. The ideal candidate for the Director of Market Analytics is a hands-on analytics professional with experience in using predictive modeling, forecasting, customer analytics and data mining to derive insights and recommendations. The Director of Market Analytics will provide the technical leadership and mentorship for the Market Analytics team. This role is highly collaborative and works cross-functionally to develop insights to optimize marketing campaigns and programs, track customer experience, develop market level forecasts and lead opportunity assessments. This will be accomplished by creating and executing advanced analytics, and by presenting results and recommendations. This is a full-time opportunity that will be 100% remote until they phase employees back into offices in 2021. 

Director of Market Analytics Responsibilities:
  • Creates near and long-term forecasts (familiarity with statistical trend/cycle/seasonal methods like exponential smoothing and ARIMA) and understands demand-driven forecasting and consensus forecasting
  • Drives cross-functional alignment and partnership to establish the appropriate application of analytics to CX measurement, ROI analyses, regression analysis, control vs. target, market-level forecasting, financial modeling and opportunity assessments
  • Serves as a thought leader to the team in building analyses, troubleshooting issues and developing analytical approaches
  • Prepares and delivers presentations that allow insights to be readily extracted and understood from large amounts of data
  • Leads in the development, standardization and implementation of customer experience tracking and reporting
  • Organizes and allocates team and other resources efficiently; ensures consistency in analytic methodologies
  • Conducts market sizing and opportunity analysis utilizing secondary research methods, financial analysis, demand modeling, product lifecycle, S-curves, industry knowledge, product development, primary research
  • Trains and develops staff to product actionable insights
  • Utilizes new technology to improve efficiency and accuracy
Director of Market Analytics Qualifications:
  • Bachelor’s degree required; Master’s level degree in mathematics, economics or related field (e.g. MBA, MPH, MS) is preferred
  • 10+ years in analytics or finance in a business organization; 7+ years analyzing large data sets and creating data models to inform decision-making
  • Experience working in a regulated industry preferred. Experience working within life-sciences and customer experience a plus
  • Ability to function in a sometimes ambiguous environment that seeks to achieve a higher level of analytical maturity
  • Seamlessly manages multiple simultaneous projects and the flow of information across multiple work groups
  • Ability to work collaboratively in a highly matrixed organization
  • Ability to represent department across the company (especially with senior leaders) and translate ‘asks’ into analytical solutions that address underlying business needs
  • Hands-on experience measuring customer experience (CSAT, CES, NPS) and familiarity with enterprise-wide customer experience platforms such as Qualtrics, Medallia, and/or Confirmit
  • Experience predicting, monitoring and measuring the performance of marketing programs/ campaigns, including attribution modeling
  • Skilled in market-level forecasting and market opportunity assessments for new products/services in B2C, B2B and data-thin environments
  • Experience developing self-service repositories and tools that democratize access to data and insights
  • Highly proficiency with Microsoft Office suite of products, statistical packages (SAS, SPSS), database query languages (SQL), data analytics platforms (Alteryx) and data visualization tools (Tableau).
  • Thorough understanding of statistics as it relates to analyzing data sets and understanding their limitations
  • Ability to prepare and present clear and concise written communications, both in report and presentation formats to stakeholders at all levels including senior executives
  • Team oriented – ability to lead, motivate and work well with diverse, cross-functional teams
Job ID: 319329DC
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