What does the vanguard of marketing and creative operations insiders know about data, resource and planning needs and how they impact the ever-increasing demands on creative and marketing teams? A select group of nearly 500 of the industry’s top pros told us, and we shared their collective knowledge during our 2024 Cella Intelligence Report: Insights and Highlights Webinar.
The webinar takes a deep dive into the strategic ways marketing and creative operations leaders are approaching:
- The growing importance of metrics, analytics and data-driven decision making in both marketing and creative functions
- Best practices for planning creative work and validating resource needs to leadership using data and metrics
- Exploration of alternate staffing models like managed services and co-employment arrangements to help manage costs and resource
- Optimizing creative analytics capabilities and integrating data from different sources and platforms.
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ABOUT THE REPORT
More than 350 leaders from creative teams and in-house agencies responded to our survey earlier this year. These leaders represent Fortune 500 companies as well as middle-market and not-for-profit organizations and span multiple industries including, but not limited to, banking/financial services, consumer products, education, health care, manufacturing, technology and software.
See past webinar recordings:
2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015
