The Fundamentals of Building a Video Team
Video teams are in the midst of a transformation as they aim to better identify and relate to their audiences.
Cella recently held a CreativeExecs Roundtable about The Fundamentals of Building a Video Team. With in-house teams’ continued increase of video production and the fact that video has crept into our daily lives, we are experiencing the emotional effectiveness of this medium more so than ever before. Video teams are in the midst of a transformation and the timing couldn’t be better! Advances in technology, a better understanding of the types of videos teams should be producing and the ever increasing need for video has made incorporating an in-house video team into an organization easier than ever.
