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Our Story: The New Cella

Sometimes, change is a good thing. Actually, change can be an incredible thing. Especially when change helps us better serve you. That’s the story of how Cella became, well, Cella.

Introducing the New Cella

BLR Holdings, the BOSS Group, Proposal Development Consultants and Cella Consulting have always been on the same team, but we realized we can make a more powerful impact and better help our customers with all of our capabilities housed under one roof. So, we took a page out of our own books, and began strategizing our evolution to become one united entity.

Say hello to Cella.

Our new name comes from Latin and means “innermost sanctum” or “inner core.” A fitting name that reflects our belief that creative, digital and marketing teams live at the heart, or “core,” of their organizations. To our current clients and talent, the only changes you’ll see are improvements in our capabilities. Otherwise, you can expect the same service excellence and our dedication to deliver great work and the right people to help you succeed.

And that’s just the beginning. Passion comes from the heart, and we’ve got a lot of it.
If you’re not already working with us, let’s connect. You’ll see how we put passion to work!

Our Story: Building a legacy by listening to our customers

Since day one, we’ve been passionate about working with people. From the talent we serve to the clients we partner with.

We have always been on the cutting edge of listening to clients and being attentive to the market, because we are driven by the desire to create opportunities for people who love working with us.

Our History

1985

Our story begins in 1985 with our ambitious founders, Rossi Bonugli and Linda Wein, who were on the leading edge of the Mac revolution. They started a company called Great Time Graphics where they designed, produced and sold the original “poster map.”

1986

Soon after, Nicklas Associates Arts was born, a graphic design company that focused on creating newsletters, brochures, type composition, and layout work. Over the next several years, our client base grew and grew based on the quality of the work produced as well as the above and beyond customer service that Rossi and Linda provided.

1990

In the late 80s through the early 90s we branded Mac Temps (your place or ours concept), and also branded Back Office Support Services (or BOSS), where we still, today, do project-type graphic design and production work for our clients.

1996

In 1996, Bonugli and Wein re-launched and focused solely on becoming a staffing firm exclusively in the design niche. BOSS Temps was born, accompanied by the tagline: “beyond ordinary staffing solutions.”

2000

BOSS Temps expanded outside of the Bethesda market and into the Philadelphia area. We invested in leadership and hired Terra Campbell in 2000 to run both of those markets.

2002

In 2002, the leadership team was expanded to include Conor Smith, and BOSS Temps rebranded to BOSS Staffing. From 2002 to 2007, the company grew geographically and expanded into the New Jersey, Baltimore, and Dallas markets.

2007

To prepare for possible growth and expansion into synergistic verticals, BOSS Staffing was rebranded once again to The BOSS Group in late 2007.

2008

In 2008, Proposal Development Consultants was officially launched to focus solely on staff augmentation in the proposal industry.

2009

Driven by demand from our customers to have access to experts that could help them optimize process, people, technology, we launched Cella Consulting in 2009. We brought on experts and thought leaders in the industry to help in-house creative teams thrive by optimizing businesses with marketing operations consulting and managed in-house services.

2010

BLR Holdings was created as the parent company for our three brands.

2012

A few years later, we became a managed service partner for a Fortune 100 company, and established our first managed in-house agency.

2020

In 2020, we are bringing the four different brands together as Cella. From our fearless founders to our leadership team today, the core of our company remains.

Frequently Asked Questions

Talent

Along with the rebrand, we are undergoing a consolidation of multiple companies into one. Effective March 28, 2020 (paid on April 10) your new employer will be Cella, Inc. (Federal Employer ID 26-2031365) and your paychecks will come from Cella. If you were previously employed by Nicklas Associates, Inc. d/b/a The BOSS Group, Proposal Development Consultants, LLC or Cella Consulting, LLC, you will receive two W2’s at the end of 2020.

No. All agreements, tax forms and related documents that you completed when you were previously onboarded will transfer directly over to Cella, Inc. Unless you would like to make changes to your tax deductions, there is no need to complete new paperwork.

Phone numbers will remain the same, however our email addresses are changing. Please update your address book to @cellainc.com. Emails sent to previous email addresses will continue to reach the appropriate contact, but we encourage you to update your address books.

You will continue to submit time exactly like you did prior to the rebrand and corporate consolidation. The process has not changed at all. However, the website where you input your time is now cellainc.com.

The login credentials that you use to access Paycom will remain the same. You will be able to view all previous checks, year-to-date accruals and amounts as you did before. If you have an issue logging into Paycom, please contact payroll@cellainc.com.

No. Your employment transfers to Cella, Inc. without any changes in eligibility or hire dates.

Clients

Along with the rebrand, we are undergoing a consolidation of multiple companies into one. All written agreements with Nicklas Associates, Inc. d/b/a The BOSS Group, Proposal Development Consultants, LLC and Cella Consulting, LLC will be transferred to Cella, Inc. (Federal Employer ID 26-2031365) effective March 28, 2020. Our standard agreement templates have an “assignment” clause, which allows for the transfer of all existing terms and conditions to Cella, Inc., so we will not require our clients to sign a new contract at this time. However, if your company policy requires a formal update to our contractual terms and conditions, please notify contracts@cellainc.com as soon as possible, so that we can discuss next steps.

Yes, effective March 28, 2020 our new EIN is 26-2031365. Should your company require us to complete new supplier paperwork, please send to contracts@cellainc.com.

Until March 28, 2020, you should continue to send your payments as you do now. We will contact you with updated payment information prior to the consolidation on March 28, 2020.

No, Cella, Inc. continues to be a certified Women's Business Enterprise (WBE) as recognized by the Women President's Educational Organization (WPEO) and the Women's Business Enterprise National Council (WBENC). This certification acknowledges woman-operated companies that experience success in today's competitive business world and enables Cella to support our clients’ supplier diversity programs. 

Phone numbers will remain the same, however our email addresses are changing. Please update your address book to @cellainc.com. Emails sent to previous email addresses will continue to reach the appropriate contact, but we encourage you to update your address books.

Vendors

Yes, our new EIN is 26-2031365. Should your company require us to complete new paperwork, please send to contracts@cellainc.com.

Along with the rebrand, we are undergoing a consolidation of multiple companies into one. All written agreements with Nicklas Associates, Inc. d/b/a The BOSS Group, Proposal Development Consultants, LLC and Cella Consulting, LLC will be transferred to Cella, Inc. (Federal Employer ID 26-2031365) effective March 28, 2020. If our contract with you does not have an “assignment” clause, which allows for the transfer of all existing terms and conditions to Cella, Inc., and you require a formal update to our contractual terms and conditions, please contact us at contracts@cellainc.com.

Until March 28, 2020, you will continue to receive your payments as you do now. After March 28, 2020, your payments will come from Cella, Inc.

No, Cella, Inc. continues to be a certified Women's Business Enterprise (WBE) as recognized by the Women President's Educational Organization (WPEO) and the Women's Business Enterprise National Council (WBENC). This certification acknowledges woman-operated companies that experience success in today's competitive business world and enables Cella to support our clients’ supplier diversity programs. 

Phone numbers will remain the same, however our email addresses are changing. Please update your address book to @cellainc.com. Emails sent to previous email addresses will continue to reach the appropriate contact, but we encourage you to update your address books.

How’s Our Service? Award-Winning!
We’re the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. ClearlyRated’s Best of Staffing program, sponsored by CareerBuilder, Indeed and Glassdoor, recognizes companies who receive high marks for providing exceptional service.
A Brand United
Our close-knit family of companies are uniting under a single brand that reflects our purpose and passion for helping organizations and talent succeed. Whether you are looking for a creative staffing agency, consulting expertise or a managed in-house agency, get it all in one convenient place: Cella. Together, we put passion to work.