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Content Marketing Manager

Morgantown, PA | Job #320612
Job Title: Content Marketing Manager
Location: Morgantown, Pennsylvania
Type: Full-Time
Our client is looking for a talented Content Marketing Manager to expand their content marketing efforts and process. Qualified candidates will have experience and a passion for developing successful campaigns across a variety of channels, as well as excellent copywriting skills. This person will also need to have exceptional communication & interpersonal skills and can interface with cross-functional teams with ease. This role is a contract-to-hire opportunity! 


Content Marketing Manager Responsibilities: 
  • Collaborate with team members on content tactics regarding web, social media, and paid advertising
  • Establish processes that enable ongoing and efficient content creation to support crafting the brand's content marketing strategy and workflow
  • Strategize, plan, and produce all digital and written content, including blogs, email, SEO copy, and video
  • Collaborate with in-house creative team on end-to-end production of content, including visual assets (photography, video and curation) and copywriting
  • Listen and recommend new strategies, activities, and campaigns to answer consumer questions and create an enhanced consumer experience
  • Ensure brand consistency in style, quality, and tone of voice
  • Drive traffic and engagement that results in enhanced brand equity and sales


Content Marketing Manager Requirements:
  • 3-5 years of experience in content development
  • 1-2 years of proven experience leading content marketing efforts, ideally in CPG (consumer, packaging, & goods)
  • Bachelor’s degree in marketing, business, communications, or other related field or equivalent combination of training and work experience
  • Excellent copywriting skills and experience writing for different audiences while maintaining the brand voice
  • Strong understanding of best practices for digital content including social media, email, and web to maximize engagement
  • Ability to work collaboratively with internal and external customers and within diverse groups to obtain cooperation and maximum effort
  • Must be detail-oriented, organized and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines
  • Travel: Domestic and international up to 10% possible
  • Ability to work overtime as business needs warrant

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

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Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.