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Data Analytics Specialist

Bloomfield, CT | Job #318790
Job Title: Data Analytics Specialist
Location: Bloomfield, Connecticut
Type: Freelance / Contract
Our client is looking to add a Data Analytics Specialist to their team in Bloomfield, CT. The Data Analytics Specialist will be directly responsible for data mining and analytics initiatives the Marketing Data & Analytics center of excellence to realize customer/client value potential; provide strategic business and marketing recommendations; advise and assist in strategic utilization of customer and client data; encourage and promote data analytics awareness and ensure efficient and effective system implementation and integration. 

Data Analytics Specialist Responsibilities:
  • Working with local/global Marketing Data & Analytics resources, leads projects to develop and implement data analytics decision tools and business case models
  • Plan and Perform A/B and multivariate testing on marketing campaigns; Strong understanding of experimental approaches in Marketing Campaigns
  • Uses statistical procedures to identify key drivers of growth and profitability of a regional insurance portfolio, and to highlight business issues/opportunities
  • Interprets statistical conclusions into business solutions and collaborates for successful implementation in a cross-functional and decentralized global business environment
  • Leads teams to optimize multiple models, develops selection criteria as well as related strategies to assist sales promotions and marketing campaigns across insurance customer lifecycle

Data Analytics Specialist Requirements:
  • 2-5 years data analytics/data mining experience, direct to consumer (DTC) marketing analytics experience preferred
  • A minimum of 2 years of experience with creating and managing reports and dashboards and delivering basic statistical analysis
  • Preferred experience with Tableau or Power BI for enterprise use
  • MUST have experience creating custom dashboards that tell a clear and easily understandable story with the data!
  • M.S. degree in Statistics, Operations Research, Econometrics, Data Mining or related field or job experience
  • A high level of skill with data extraction, manipulation, and warehousing tools (SAS, SPSS & SQL)
  • Familiar with machine learning techniques

Job ID: 318790JS
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.