Job Title: Data Analytics Specialist
Location: Bloomfield, Connecticut
Type: Freelance / Contract
Location: Bloomfield, Connecticut
Type: Freelance / Contract
Our client is looking to add a Data Analytics Specialist to their team in Bloomfield, CT. The Data Analytics Specialist will be directly responsible for data mining and analytics initiatives the Marketing Data & Analytics center of excellence to realize customer/client value potential; provide strategic business and marketing recommendations; advise and assist in strategic utilization of customer and client data; encourage and promote data analytics awareness and ensure efficient and effective system implementation and integration.
Data Analytics Specialist Responsibilities:
Data Analytics Specialist Requirements:
Job ID: 318790JS
#LI-Cella
#LI-JS1
Data Analytics Specialist Responsibilities:
- Working with local/global Marketing Data & Analytics resources, leads projects to develop and implement data analytics decision tools and business case models
- Plan and Perform A/B and multivariate testing on marketing campaigns; Strong understanding of experimental approaches in Marketing Campaigns
- Uses statistical procedures to identify key drivers of growth and profitability of a regional insurance portfolio, and to highlight business issues/opportunities
- Interprets statistical conclusions into business solutions and collaborates for successful implementation in a cross-functional and decentralized global business environment
- Leads teams to optimize multiple models, develops selection criteria as well as related strategies to assist sales promotions and marketing campaigns across insurance customer lifecycle
Data Analytics Specialist Requirements:
- 2-5 years data analytics/data mining experience, direct to consumer (DTC) marketing analytics experience preferred
- A minimum of 2 years of experience with creating and managing reports and dashboards and delivering basic statistical analysis
- Preferred experience with Tableau or Power BI for enterprise use
- MUST have experience creating custom dashboards that tell a clear and easily understandable story with the data!
- M.S. degree in Statistics, Operations Research, Econometrics, Data Mining or related field or job experience
- A high level of skill with data extraction, manipulation, and warehousing tools (SAS, SPSS & SQL)
- Familiar with machine learning techniques
Job ID: 318790JS
#LI-Cella
#LI-JS1
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