Job Title: Deputy Director, Digital Communications
Location: Washington, District of Columbia
Type: Full-Time
Location: Washington, District of Columbia
Type: Full-Time
Our client, a leading nonprofit membership organization, is seeking a full-time, Deputy Director for Digital Communications (DDDC) to oversee website and email marketing efforts. In this role you would be tasked with ensuring that the communications department manages all website and email needs for the client and their programs. In consultation with staff and leadership, the DDDC will use data, testing, and best practices to ensure the client's constituents are receiving user-friendly content. In addition, the DDDC will lead the redesign of the main website.
Responsibilities:
- Lead the development, implementation, and evaluation of an overarching email marketing program.
- Create and maintain weekly email calendar which is presented at staff/department meetings and helps determine monthly content
- Manage the creation and implementation of various Newsletters
- Create, manage, and maintain an annual email calendar with regular campaigns noted
- Manage email audience groups and develop segmentation strategies
- Collect email reports from the Senior Program Associate to assess engagement factors
- Along with the Senior Program Associate, work with staff members to edit emails based on email best practices
- Develop strategic plans for email communication through A/B testing, data analysis, and more
- Develop and manage re-engagement and suppression strategies
- Be the primary point of contact with Blackbaud (support, project implementation, etc.)
- Train necessary staff in Blackbaud Luminate or Similar Email Marketing Management Software
- Transfer membership lists from Constant Contact to Luminate or similar email marketing software.
- Maintain email database health (removing non-openers, etc.)
- Attend seminars and conferences to further the client's digital growth
- Draft procedure documents detailing deadlines and when the digital communications team needs certain materials to get projects done
- Advise on best software for digital needs
- Oversee the redesign of the website and manage
- Ensure timely updates to all websites
- Assist with HTML and other webpage needs
- Work with digital vendors on projects related to the website and email.
- Works with consultants, if necessary, on special projects.
Qualifications:
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- Bachelor’s degree in Communications, Marketing, or a related field is required.
- A minimum of 7 years of experience in communications or related work with at least four years in a digital leadership level, preferably in the nonprofit field.
- 5 years of experience in email marketing for an association, nonprofit or advocacy organization.
- Proficiency and experience with online marketing tools and best practices
- 7 years of hands-on experience with SEO, Google, Analytics and CRM software
- Basic knowledge of web design procedures
- Great interpersonal and communication skills
- 5 years of experience developing and executing email marketing campaigns, engaging audiences via email and the website and catalyzing stakeholder engagement.
- Comfortable flexing between a high-level strategic vantage point and rolling up sleeves, and getting the work done.
- Experience developing and deploying website and knowledge management or CRM platforms, social media, and e-communications tools.
- Demonstrated understanding of the role of a membership association.
- Demonstrated understanding of structural racism and the role it plays in communications, both external and internal.
Contact from a Cella, Inc employee will always come from the domain @cellainc.com and will always provide a phone number where you can contact us. Cella will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired or for equipment.
If you are skeptical about any email or job offer, please reach out to us directly at [email protected]
Job: 326051If you are skeptical about any email or job offer, please reach out to us directly at [email protected]
#LI-Cella
#LI-NS1
Cella is an equal opportunity employer. All applicants will be considered for employment
regardless of their race, color, religion, sex, sexual orientation, gender identity,
national origin, veteran, disability status, or any other characteristic protected by
federal, state, or local law.
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