Director Consumer Marketing

Secaucus, NJ | Job #319330

Job Title: Director Consumer Marketing
Location: Secaucus, New Jersey
Type: Full-Time

Well known healthcare company in Secaucus NJ, looking for Director of Consumer Marketing to join their team. Will be 100% remote until they phase employees back into offices in 2021.

Director Consumer Marketing Responsibilities:

Design and implement comprehensive marketing strategies to drive awareness of Quest Diagnostics based on deep understanding of Consumer channel
Lead marketing efforts for the Consumer channel, including development of marketing strategies and annual plan, incorporating insights from Executive Director, Consumer Marketing, Business Leaders, Clinical Franchises and Regions
Advise Regional Consumer Leads on promotional strategies and tactics
Maintain strong level of insight into the Consumer’s core business drivers
Distill Consumer data and analytics into highly effective campaigns and other deliverables
Provide voice of Consumer into the strategic planning process
Have clear understanding of Consumer industry trends and drivers

Director of Consumer Marketing Requirements:

Bachelor’s Degree required; MBA preferred
Minimum 10+ years success in a marketing role, heavy focus on consumer marketing
Must have experience focusing on services rather than products
People leadership experience preferred
Superior communication skills including ability to deliver formal business presentations to executive leadership

Job ID: 319330
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