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Director Consumer Marketing

Secaucus, NJ | Job #319330
Job Title: Director Consumer Marketing
Location: Secaucus, New Jersey
Type: Full-Time
Well known healthcare company in Secaucus NJ, looking for Director of Consumer Marketing to join their team. Will be 100% remote until they phase employees back into offices in 2021.

Director Consumer Marketing Responsibilities:
  • Design and implement comprehensive marketing strategies to drive awareness of Quest Diagnostics based on deep understanding of Consumer channel
  • Lead marketing efforts for the Consumer channel, including development of marketing strategies and annual plan, incorporating insights from Executive Director, Consumer Marketing, Business Leaders, Clinical Franchises and Regions
  • Advise Regional Consumer Leads on promotional strategies and tactics
  • Maintain strong level of insight into the Consumer’s core business drivers
  • Distill Consumer data and analytics into highly effective campaigns and other deliverables
  • Provide voice of Consumer into the strategic planning process  
  • Have clear understanding of Consumer industry trends and drivers

Director of Consumer Marketing Requirements:
  • Bachelor’s Degree required; MBA preferred
  • Minimum 10+ years success in a marketing role, heavy focus on consumer marketing
  • Must have experience focusing on services rather than products
  • People leadership experience preferred
  • Superior communication skills including ability to deliver formal business presentations to executive leadership

Job ID: 319330
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