Location: Clarksville, Maryland
Job Type: Permanent
Compensation Range: $135,000 - 145,000 per year
We're seeking a dynamic Director of Marketing to join our client's fast-paced and forward-thinking team for a direct-hire full-time opportunity! In this role, you will bring the brand to life, you'll grow the organization through improved performance from every dollar spent in marketing. The ideal candidate is a creative visionary with a proven track record in marketing leadership.
Responsibilities:
- Oversee day-to-day operations of the Marketing Department; establish vision and implement short and long-range departmental goals; create and implement strategies designed to improve efficiency, and the quality of Marketing deliverables; prioritize activities to streamline, focus, and continuously improve the team's impact.
- Seamlessly spread the vision for the brand position, messaging, and image.
- Oversee the creative lifecycle, from concept ideation to asset creation and implementation.
- Collaborate with Executive Leadership to develop and implement strategic marketing initiatives.
- Lead the implementation and tracking of specific, measurable, multi-channel marketing programs that effectively drive business goals and generate a steady stream of leads and coverage.
- Develop and track KPIs, budgets, and milestones.
- Manage and develop marketing policies and technologies.
- Evaluate emerging markets and competitive dynamics, customer and client satisfaction, market trends, potential partnerships, and channels.
- Develop strong relationships with key strategic partners, customers, and clients.
- Stay current on marketing best practices, trends, and industry developments.
- Lead and manage Marketing team by recruiting, selecting, onboarding, training, counseling/disciplining employees; partner with Creative Design Manager to complete performance evaluations.
- Develop Marketing team by providing information, educational opportunities, and experiential growth opportunities.
Qualifications:
- Experience level: Director
- Bachelor's degree in marketing or a related field or equivalent combination of education and experience; MBA or related degree preferred.
- 10+ years of experience managing and executing B2C marketing campaigns aimed at client acquisition and retention, preferably in real estate industry.
- 5+ years of experience leading and managing a team.
- Highly creative; strong eye for the future and an innovative approach to taking advantage of it
- Excellent people skills and interpersonal savvy.
- Excellent leadership and management skills.
- Excellent ability to handle confidential and sensitive information with discretion.
- Excellent organizational skills and attention to detail.
- Excellent time and project management skills; proven ability to multitask, meet deadlines, and delegate.
- Excellent verbal and written communication skills.
- Excellent ability to present recommendations in a clear and concise way that effectively tells a story with data.
- Strong initiative.
- Strong problem-solving abilities.
- Strong copywriting, editing, and speaking skills across multiple mediums including web, digital, and print collateral, advertising, and social media.
- Strong knowledge of Microsoft Office, Google Workspace, and project management software such as Asana.
- Ability to function well in a high-paced environment.
- Ability to work flexible hours including some weekends (a non-typical Monday-Friday schedule).
- Ability and willingness to quickly adapt to new technologies.
- Experience managing digital, social, and print media platforms; experience with Adobe Creative Suite, Meta, Instagram, LinkedIn, Twitter, and YouTube a plus.
- Physical Demands:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift and carry up to 25 pounds at times.
- Travel Required:
- Must be willing and able to travel.
- Must maintain reliable transportation.
JOBID: 1022673
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
For certain assignments, Covid-19 vaccination and/or testing may be required by Cella's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Cella representative for more information.
