Job Opportunities

Email & Marketing Automation Manager

Wayne, PA | Job #321516
Job Title: Email & Marketing Automation Manager
Location: Wayne, Pennsylvania
Type: Full-Time
Brief Description: We have an exciting PERMANENT opportunity with a client in the mortgage and insurance space. They are looking for an Email & Marketing Automation Manager to add to their team. Must be willing to work onsite in Radnor, PA.

Email & Marketing Automation Manager Responsibilities: 

  • Manage the design and implementation of a wide range of email campaigns, including working collaboratively on creative development, list management and segmentation strategies, as well as technical development, metrics design, testing, execution, tracking and refinement.  
  • Includes all project management for email marketing initiatives.
  • Drive the definition, implementation and maintenance of CDP-powered email channel, lead nurturing and automation programs that supports sales and company objectives.
  • Understand the behaviors and trends of key customer segments and garner insights that are actionable.  
  • Conduct analysis of results and develop test plans to continuously improve email performance.
  • Identify key performance indicators and standardize weekly, monthly, quarterly and/or yearly reporting to meaningfully interpret email engagement results and implications aligned to industry benchmarks.
  • Optimize emails for deliverability, mobile rendering, open rates, etc.
  • Be the subject matter expert in marketing application of email marketing strategies within our business.  Stay current on latest technologies and trends and make quarterly recommendations to leverage them as potential brand differentiators in campaigns, email marketing etc.

Email & Marketing Automation Manager Requirements: 
  • Bachelor’s degree in Marketing, Communication or Business required.
  • 3-5 years of hands-on experience with the design and management of high-volume email campaigns and metrics.
  • Email marketing experience using an enterprise ESP (Marketo (preferred), Eloqua, Salesforce/Exact Target), as well as a basic understanding of database infrastructure and familiarity with marketing capabilities of CRM platforms (SugarCRM, SFDC).
  • Proven foundation of email best practices and broad understanding of digital marketing principles to ensure email messages are properly constructed to meet B2B industry and deliverability standards.
  • Experience with best practices in email messaging, email technology, HTML delivery strategies, service providers, list management, IP reputation management and spam regulations.
  • Google Analytics and/or other web analytics experience preferred.
  • Experience working with consumer data platforms (CDP) a plus.
  • Demonstrated hands-on experience with a track record of outstanding results using email marketing communication channels.
  • Demonstrated track record of setting and achieving aggressive marketing goals.
  • Experience in B2B environment at mortgage, insurance or financial services institutions a plus.


Job ID: 321516
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.