Job Title: Marketing Audience Lead
Location: Los Angeles, California
Type: Freelance / Contract
Location: Los Angeles, California
Type: Freelance / Contract
Our client in the Financial industry is seeking a Marketing Audience Lead to join their Client Segment team. This candidate will define marketing strategies, and ensure execution is aligned to marketing and business objectives. This role is a 12-month contract opportunity and will begin as remote, but will need to be onsite in Los Angeles post-covid.
Responsibilities:
-Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
-Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve.
-Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
-Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
-Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
-Creates strong stakeholder relationships with leaders in marketing and the client segment team.
-Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience.
-Measures audience engagement with marketing efforts
-Tracks and records changes in attitudes or behaviors over time
-Determines ROI of marketing activities
Requirements:
-Must have 7 years of experience in marketing, with asset management / wealth management / mutual fund marketing experience strongly preferred.
-Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
-Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
-Demonstrates ability to influence groups and/or more senior associates.
-Demonstrates judgment in resolving matters of high complexity.
-Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
Job ID: 320240MM
#LI-Cella
#LI-MM1
Responsibilities:
-Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
-Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve.
-Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
-Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
-Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
-Creates strong stakeholder relationships with leaders in marketing and the client segment team.
-Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience.
-Measures audience engagement with marketing efforts
-Tracks and records changes in attitudes or behaviors over time
-Determines ROI of marketing activities
Requirements:
-Must have 7 years of experience in marketing, with asset management / wealth management / mutual fund marketing experience strongly preferred.
-Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
-Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
-Demonstrates ability to influence groups and/or more senior associates.
-Demonstrates judgment in resolving matters of high complexity.
-Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
Job ID: 320240MM
#LI-Cella
#LI-MM1
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