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Marketing Audience Lead

Los Angeles, CA | Job #320240
Job Title: Marketing Audience Lead
Location: Los Angeles, California
Type: Freelance / Contract
Our client in the Financial industry is seeking a Marketing Audience Lead to join their Client Segment team. This candidate will define marketing strategies, and ensure execution is aligned to marketing and business objectives. This role is a 12-month contract opportunity and will begin as remote, but will need to be onsite in Los Angeles post-covid. 

Responsibilities: 
-Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
-Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. 
-Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
-Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
-Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
-Creates strong stakeholder relationships with leaders in marketing and the client segment team. 
-Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience.
-Measures audience engagement with marketing efforts
-Tracks and records changes in attitudes or behaviors over time
-Determines ROI of marketing activities

Requirements: 
-Must have 7 years of experience in marketing, with asset management / wealth management / mutual fund marketing experience strongly preferred.
-Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
-Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
-Demonstrates ability to influence groups and/or more senior associates.
-Demonstrates judgment in resolving matters of high complexity.
-Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.

Job ID: 320240MM
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Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.