Marketing Specialist Demand Generation

We have an exciting opportunity for a Marketing Specialist Demand Generation in the Piscataway Township, NJ area! This opportunity is a direct-hire role and is looking for someone open to a hybrid schedule (remote/ onsite)! This position is responsible for creating and implementing cost-effective lead-generating marketing campaigns and carrying out the Demand Generation strategy of our client's digital subscription products and open access solutions to organizations and individual users and authors worldwide. 

• Manages multiple activities to promote the value of our client's information and products to generate leads and nurture those leads to convert to sales for our client's digital products. 
• Manages the complete campaign cycle including concept, copy development, design, list development, scheduling, deployment and eventually reporting on results.
• Lead Management: Coordinate all aspects of managing leads from multiple sources including external web sites, internal web sites, sales representatives, inbound inquiries, events and exhibits. 
• Work closely with sales team to understand sales process and successfully implement lead scoring and lead distribution processes. 
• Work as CRM SME to successfully distribute leads through SFDC. Extensive knowledge of systems and sales responsibilities is key.
• Lead Gen Reporting and Analysis: Continually monitor campaign results to ensure effectiveness and enhance user experience to further engage new prospects
• Digital Advertising: Manage placement digital advertising efforts in internal and external vehicles and research more targeted marketing methods to increase lead quality
• Social Media Marketing: Oversee execution of paid and organic campaigns to increase engagement of followers. 
• Generate measurement, analytics, and reporting for social media KPIs for optimization and analysis. 
• Work with Product Marketing team on social strategy for campaigns & promotional activities
• Open Access Marketing: In addition to B2B lead gen responsibilities, this position has a B2C impact as well in coordinating promotions to individuals to support the client's open access solutions with campaigns to authors, webinar promotions and social promotions.      
• Virtual Events SME:  Virtual events will be key to the success of our marketing efforts for both B2B and B2C initiatives going forward. 
• This position also plays an important a role as our virtual event SME and spearheads development and promotion for key events and employee training efforts on the platform.      

• The ideal candidate for this position is proactive and able to work well both independently and within a team in a continually changing environment. 
• Critical skills include strong prioritization and analysis skills combined with creative problem solving and data driven decision making
• Bachelors degree in Marketing, other related business field or equivalent experience.
• 3+ years experience or equivalent developing skills outlined above, preferably in a both B2B and B2C marketing environments
• Experience with Email marketing campaigns and marketing automation tools a must (Marketo experience preferred)
• Experience promoting and managing large scale virtual events with Virtual Event software a plus (ON24 experience preferred)
• Experience with Customer Relationship Management (CRM) Software or Lead Management Software required (Salesforce.com preferred)
• Social media marketing experience required