Job Title: Omni Digital Channel Strategy & Execution Lead (Remote)
Location: Kenilworth, New Jersey
Type: Remote
Location: Kenilworth, New Jersey
Type: Remote
Our client is looking for a full-time salaried role in the Pharmaceutical space. Can sit completely remote but must sit in EST or CST.
Omni Digital Channel Strategy & Execution Lead Responsibility:
Omni Digital Channel Strategy & Execution Lead Requirements:
Job ID:319771
#LI-Cella
#LI- JC1
#LI-Remote
Omni Digital Channel Strategy & Execution Lead Responsibility:
- Digital Channel Strategy
- Supports the development of specific standards and guidance (design standards, best practices, channel KPIs, regulatory compliance) for assigned channels such as Web, Email, Banner Ads/Display, EHR, SMS, Social, Video, Veeva CRM, Emerging
- Ensures that digital tactics developed in support of brand teams are optimized for CX/UX and compliant with all appropriate standards and regulatory requirements
- Engage with Marketing and Promotion Teams to share channel best practices and standards
- Design, develop and implement digital channel capability pilots
- Enable new marketing technology solutions
- Define business requirements for technology platforms: suitability assessment and best practices
- Work with Analytics POC to establish data management and analytics to assess and optimize channel performance
- Facilitate the integration between marketing / promotion, legal/regulatory and technical teams
- Identify and implement process improvements for assigned digital channels
- Digital Execution
- Responsible to manage strategic vendor partners and internal service providers (e.g. Digital Publishing Service, Marketing Automation Service), as well as be the primary point for internal stakeholders
- Responsible to education and train stakeholders on the digital execution processes
- Works with promotion teams and external agencies to identify opportunities to optimize vendor efforts across the promotional process, as well as ensuring that promotion investment in digital execution are executed efficiently and effectively
- Primary point for Digital Execution vendor teams and internal stakeholders providing oversight of planning, project demand, escalation process and deployment status
- Oversee forecasting for projects and engage with stakeholders when forecasts are not matching actuals on a routine basis
Omni Digital Channel Strategy & Execution Lead Requirements:
- Education: Bachelor’s degree is required. Advanced degree preferred
- Minimum of 5 years digital marketing experience, marketing agency, marketing operations, and/or digital channel innovation
- Minimum of 7 years of professional work experience
- Healthcare/Pharmaceutical industry experience
- Experience with Digital Marketing Channels (Web, Email, Banner Ads/Display, EHR, SMS, Social, Video, Veeva CRM, Emerging)
- Demonstrated experience in executing multi-channel digital strategy, including performance measurement
- Understanding of user experience disciplines and how they impact digital tactic effectiveness
- Experience planning and rolling out new capabilities, and the ability to identify and implement scalable process improvements using a data-driven approach.
- Strong leadership and communication skills; ability to communicate effectively with both technical and business stakeholders
- Collaboration and influence - displays strong interpersonal and relationship management skills, has excellent communication and negotiation/influence skills and demonstrates ability to lead, advocate and develop and strengthen business partnerships
- Strong client, change management, and project management experience, having to manage multiple projects simultaneously and foster collaboration with colleagues
Job ID:319771
#LI-Cella
#LI- JC1
#LI-Remote
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