Paid Social Marketing Analyst (Remote)

Newark, NJ | Job #319259

Job Title: Paid Social Marketing Analyst (Remote)
Location: Newark, New Jersey
Type: Remote

If you enjoy rewarding challenges, researching and coming up with effective solutions, you will fit in excellently as a marketing analyst with our outstanding Financial Services partner in Newark, NJ. In this long-term contract with potential conversion and fully remote position, you will spend your days surveying information, benchmarking for media and site engagement, summarizing data with graphs and tables and supporting lead generation for past paid campaigns. You will additionally have the opportunity to create and conduct the analysis of research projects, design surveys and lead client meetings with media team members to present survey design ideas and results. If you are detail oriented with outstanding analytical abilities, apply today!

Paid Social Marketing Analyst Responsibilities:

Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
Measure the effectiveness of advertising, marketing and communications strategies
Benchmarketing for Media and Site engagement and Lead Generation for past paid campaigns
Execute against Tagging Strategy, including filling out tagging request, coordination with CO for implementation, QA, and troubleshooting
Data strategy support for MRI, DMP, in support of campaign strategy, NBS persona creation, etc.

Paid Social Marketing Analyst Requirements:

Bachelor’s degree in marketing or a related field
Solid working knowledge of paid social media
Knowledge of Adobe Analytics
Strong knowledge of Adobe tagging
Media data understanding and hands-on ETL experience
Strong background in Microsoft Word, Excel, Access and PowerPoint
Previous experience in market research
Knowledge of software applications including SAS and SPSS
Experience with various survey tools

Job ID: 318970SS
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ABOUT CELLA

We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.