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Salesforce Marketing Cloud Analyst (Remote)

Philadelphia, PA | Job #319891
Job Title: Salesforce Marketing Cloud Analyst (Remote)
Location: Philadelphia, Pennsylvania
Type: Freelance / Contract
The Salesforce Marketing Cloud Analyst develops and executes multi-step automated email online marketing journeys across the corporation utilizing the Salesforce Marketing Cloud (SFMC) platform. The production-orientated role is responsible for guiding and creating the operational cloud pages, email automation flow and positioning of assets that support the delivery of journeys. The role requires marketing automation, AMPscript, cloud page and content builder experience. SFMC experience is required. The candidate must be able to multitask including managing several integrated marketing campaigns simultaneously, including SMS text and social media components. Beyond cross organizational email campaign execution, the role will focus on operational campaign quality control insuring the collection of metrics. Knowledge of web technology and landing page utilization will assist in successful projects. A solid understanding of online email marketing technologies and channel use required. 

This will be a fully remote, temp-to-hire position. 

Salesforce Marketing Cloud Analyst Responsibilities:   
  • Collaborate with our internal creative services agency and marketing communications strategists to guide them on measurable processes within the integrated sales-marketing funnel. 
  • Support marketing in setting up and maintaining a quality architecture for email journeys.
  • Audit operational and planned campaign plans to ensure market readiness and quality assurance. 
  • Frame options related to business issues and independently develop recommended solutions.
  • Follow, enhance and maintain user documentation and training materials.
  • General design and HTML coding familiarity required. 
Salesforce Marketing Cloud Analyst Qualifications:
  • Bachelors Degree and 3-5+ years of marketing experience in large Corporate enterprises
  • 5 years of email marketing experience
  • 5 years of metrics analysis and reporting experience
  • Experience with HTML
  • Experience with marketing automation technologies for multi-step marketing journeys
  • SFMC experience required 
  • The ability to deploy evolving campaigns quickly while being flexible with moving deployment dates
  • Demonstrated communication (verbal and written) skills, analytical, problem solving and teamwork skills 
Job ID: 319891DC
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