Job Title: Senior Marketing & Communications Specialist
Location: Mc Lean, Virginia
Type: Full-Time
Location: Mc Lean, Virginia
Type: Full-Time
Our client is seeking a Senior Marketing & Communications Specialist to join their dynamic team to increase brand visibility, enable client growth, promote employee engagement, and advance organizational development. This direct hire opportunity requires on-site support on a project by project basis. Candidates must be able to go on site!
Senior Marketing & Communications Specialist Responsibilities:
- Virtual and in-person client-, employee- and recruiting-focused trade shows and events.
- New business presentations and customer demonstrations
Senior Marketing & Communications Specialist Requirements:
JobID: 320365MV
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Senior Marketing & Communications Specialist Responsibilities:
- Lead strategic, integrated marketing communications campaign efforts for one of our client’s fastest growing divisions.
- Develop and implement market, geographic, and/or client-targeted marketing programs to support capturing new business and establishing long-term positioning.
- Support leadership to define market segmentation, pipeline opportunities, and growth priorities.
- Develop and maintain sales and marketing tools and training to support customer growth and attract talent. Including but not limited to:
- Virtual and in-person client-, employee- and recruiting-focused trade shows and events.
- New business presentations and customer demonstrations
- Coach division managers on virtual demo and in-person customer event best practices.
- Support market research and analysis to identify opportunities early in the business development lifecycle.
- Develop, implement, and promote an annual awards and rankings program for the division.
- Establish, maintain, manage, and track a division conference, event, and speaking calendar.
- Identify and successfully place/pitch leadership for speaking and conference participation opportunities.
- Support marketing for division-focused recruiting initiatives. Ensure representation and alignment between division strategic priorities and corporate-wide marketing, branding, and communications channels, platforms, initiatives, and events to advance customer development and employee engagement.
- Identify and coach division demonstration teams for the annual conference and other corporate-sponsored events. Coordinate customer engagement with the operations team to maximize client participation.
- Develop new website content to promote the division as part of the overarching brand story.
- Maintain a monthly editorial calendar featuring wins, project milestones, technology development milestones, and key staff acknowledgments aligned with strategy or values.
- Identify and establish partnership marketing initiatives
- Serve as the brand steward for the division, providing brand management, integration, training and alignment with our client’s brand resources and standards.
- Lead and support corporate-wide initiatives. Support department leadership to advance our client’s marketing maturity both within the marketing communications function and with operational stakeholders. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function.
Senior Marketing & Communications Specialist Requirements:
- Bachelor's Degree in Business, Marketing, Communications, or related degree
- 7+ years of experience in marketing and communications
- Demonstrated expertise working with highly technical content and have the ability to tailor that
- information for both lay and specialized audiences
- Previous experience working for professional services, technology, or AEC firms
- U.S. federal contracting experience
- Demonstrated leadership for results-driven marketing campaigns and client engagement programs
- Experience managing integrated campaigns as an external or in-house consultant
- Excellent written communications skills with mastery of AP Style guidelines
- Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite
- (InDesign, Illustrator, Photoshop)
- Familiarity with SharePoint and website content management systems
- Experience with web analytics and media and social media distribution and tracking tools
- Highly collaborative team player willing to jump in to support others on the team
- Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively
- solve problems
- Organizational skills and attention to detail
- Demonstrated analytical skills with research experience
- Willingness to work on average 50-55 hrs/week
- Ability to travel post-COVID-19 (10-20%)
- Master’s degree preferred
JobID: 320365MV
#LI-Cella
#LI-MV1
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