Senior Marketing & Communications Specialist

Are you a driven, self-motivated individual? Do you have experience working within the federal contracting or technology arenas? Are you a hands-on Marketing and Communications professional with a passion for content and sales alignment? If you answered YES to these questions, then we want to speak to you! 

Our client, a design-build firm with a focus on cybersecurity and communications, is looking for a Senior Marketing and Communications Specialist for a direct-hire opportunity in Tysons Corner, VA! This large (but still growing!) organization has been a mainstay in the industry for the last 70 years with a diverse customer base that spans across the public & private sectors. This is an opportunity to join an established firm with unlimited growth potential!

*Must be willing to come onsite on an occasional, as-needed basis and maintain flexibility to come onsite for key projects*

Senior Marketing & Communications Specialist Responsibilities:

• Lead strategic, integrated marketing communications campaign efforts for one of our client’s fastest growing divisions
• Develop and implement market, geographic, and/or client-targeted marketing programs to support capturing new business and establishing long-term positioning
• Support leadership to define market segmentation, pipeline opportunities, and growth priorities
• Develop and maintain sales and marketing tools and training to support customer growth and attract talent. Including but not limited to:

- Print, digital, and multimedia marketing materials.
- Virtual and in-person client-, employee- and recruiting-focused trade shows and events.
- New business presentations and customer demonstrations  

• Coach division managers on virtual demo and in-person customer event best practices.
• Support market research and analysis to identify opportunities early in the business development lifecycle. 
• Support marketing for division-focused recruiting initiatives. Ensure representation and alignment between division strategic priorities and corporate-wide marketing, branding, and communications channels, platforms, initiatives, and events to advance customer development and employee engagement.
• Identify and coach division demonstration teams for the annual conference and other corporate-sponsored events. Coordinate customer engagement with the operations team to maximize client participation.
• Develop new website content to promote the division as part of the overarching brand story.
• Identify and establish partnership marketing initiatives

 
Senior Marketing & Communications Specialist Requirements:

• Bachelor's Degree in Business, Marketing, Communications, or related degree
• 5+ years of experience in marketing and communications
• Demonstrated expertise working with highly technical content and have the ability to tailor that
• information for both lay and specialized audiences
• Demonstrated leadership for results-driven marketing campaigns and client engagement programs
• Experience managing integrated campaigns as an external or in-house consultant
• Excellent written communications skills with mastery of AP Style guidelines
• Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Familiarity with SharePoint and website content management systems
• Experience with web analytics and media and social media distribution and tracking tools
• Highly collaborative team player willing to jump in to support others on the team
• Organizational skills and attention to detail
• Demonstrated market research experience
• Ability to travel post-COVID-19 (10-20%)
• Master’s degree preferred

JobID: 320365MV
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