Location: Irvine, California
Job Type: Permanent
Compensation Range: $150,000 - 210,000 per year
We’re looking for a strategic and driven Senior Product Marketing Manager to lead go-to-market strategies for our advanced enterprise-grade business networking solutions. This pivotal role involves cross-functional collaboration with product management, sales, and marketing to create and execute impactful marketing plans that drive demand, increase market penetration, and strengthen our brand presence.
Responsibilities:
- Lead strategic market intelligence: Drive in-depth market research, competitive analysis, and customer segmentation to inform product positioning, refine go-to-market strategies, and optimize brand relevance.
- Develop compelling product narratives: Craft and refine product positioning and messaging across all touchpoints, including packaging, sales presentations, and online content, ensuring a consistent and engaging brand story.
- Orchestrate successful product launches: Plan and execute comprehensive go-to-market strategies for new solutions, products, and feature releases.
- Provide expert product marketing guidance: Act as a trusted advisor for internal and external product communications, including training, sales pitches, industry events, media engagements, and influencer collaborations.
- Collaborate on sales enablement materials: Partner with product, sales, and marketing teams to develop relevant collateral that supports the entire sales process.
- Align marketing with product and sales strategies: Serve as the key product marketing and messaging strategist, collaborating with senior leadership to ensure marketing initiatives are aligned with product roadmaps, major launches, and optimize the customer journey.
- Manage external partnerships: Cultivate and maintain strong relationships with external agencies, vendors, and strategic partners to expand marketing reach, accelerate go-to-market efforts, and drive business objectives through innovation and collaboration.
- Drive marketing innovation: Stay abreast of industry trends, emerging technologies, and growth marketing best practices, and lead initiatives to incorporate cutting-edge strategies into marketing operations.
Qualifications:
- Education: Bachelor's degree in marketing, engineering (networking preferred), or a related field required. Master's degree in marketing strategy or product management preferred.
- Experience: 8+ years of progressive product marketing or growth marketing experience, with a proven track record in the business networking or related technology sector.
- Industry Knowledge: Extensive understanding of the business networking industry, including solution applications and customer pain points.
- Target Audience Expertise: Deep understanding of target audiences, including partners and customers, with proven success in crafting compelling and impactful messaging.
- Technical Proficiency: Strong technical understanding of products and solutions, with the ability to translate technical features into partner and business benefits.
- Communication Skills: Excellent written and verbal communication skills, including experience with product presentations, video showcases, training, and industry interviews.
- Adaptability and Project Management: Ability to thrive in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
Skills:
Core Marketing Skills:
- Product Marketing Strategy: Developing and executing comprehensive go-to-market strategies.
- Market Research & Analysis: Conducting in-depth market research, competitive analysis, and customer segmentation.
- Product Positioning & Messaging: Crafting compelling product positioning and messaging across various channels.
- Go-to-Market Execution: Planning and executing successful product launches.
- Content Creation: Developing marketing collateral, sales presentations, and online content.
- Growth Marketing: Understanding and implementing cutting-edge growth marketing strategies.
- Brand Management: Maintaining and strengthening brand relevance and competitive positioning.
Technical & Industry Skills:
- Business Networking Industry Knowledge: Deep understanding of networking solutions, applications, and pain points.
- Technical Product Understanding: Ability to understand and translate technical features into business benefits.
- Target Audience Understanding: Deep understanding of partners and customers.
Communication & Collaboration Skills:
- Written & Verbal Communication: Excellent communication skills for presentations, training, and media engagements.
- Cross-Functional Collaboration: Ability to work effectively with product, sales, and marketing teams.
- Relationship Management: Building and maintaining relationships with external agencies, vendors, and partners.
- Influencer Collaboration: Experience working with influencers is a benefit.
Business & Management Skills:
- Project Management: Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strategic Thinking: Ability to align marketing initiatives with product roadmaps and business objectives.
- Results-Oriented: Focus on driving demand, increasing market penetration, and achieving business goals.
- Adaptability: Ability to thrive in a dynamic and evolving environment.
- Leadership: Ability to lead market research initiatives and provide product marketing guidance.
JOBID: 1086370
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
