Digital Marketing Specialist

Bridgewater, NJ | Job #322985

Job Title: Digital Marketing Specialist
Location: Bridgewater, New Jersey
Type: Freelance / Contract

We have an exciting opportunity for a Digital Marketing Specialist on a long-term contract! This role will have a hybrid schedule, and our client is looking for someone in the Bridgewater, NJ, area. The SEO Specialist will work closely with the brand marketing teams and their agency partners to develop and drive SEO strategies that maximize growth opportunities for a portfolio of GI products. The Digital Marketing Specialist will be expected to provide insights into digital best practices, contribute to high-level strategic search and content initiatives, and continuously quantify, analyze and report on the impact of those efforts.

Digital Marketing Specialist Responsibilities:

Performing keyword research and pinpointing key insights across all online assets
Deriving insights from ongoing SEO monitoring of the competitive set
Identifying and and implementing SEO strategies for new site builds, as well as redesigns and updates of existing assets
Working with internal IT team to audit web sites and implement technical SEO changes
Leading in the development of campaign optimization recommendations, with the goal of decreasing dependency on paid media that results in low-quality audiences and lackluster engagement
Overseeing ongoing SERP analysis on critical search terms
Supporting annual brand planning initiatives with relevant SEO research, outcomes analysis and actionable insights, specifically informing SEM efforts as a strongly interwoven channel
Supporting the digital marketing lead on related initiatives that build to an internal digital experience Center of Excellence

Digital Marketing Specialist Qualifications:

Proven SEO experience developing and executing effective SEO roadmaps
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Deep experience with website analytics and SEO/SEM tools and platforms
Strong analytical skills and experience distilling findings and presenting recommendations to internal stakeholders with a wide range of subject knowledge
Familiarity with A/B and multivariate testing and developing dynamic, personalized online content experiences
Working knowledge of Episerver/Optimizely a plus
2-3 years of experience in pharmaceutical marketing highly desired

Job ID: 322985JB
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Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

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ABOUT CELLA

We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.