Location: Remote
Job Type: Permanent
Compensation Range: $85,000 - 100,000 per year
Our client, a leader in the medical education/continuing thought leadership industry, is looking for a Stratetic Marketing Manager as they undergo a digital marketing transformation! Amazing FULLY REMOTE, direct-hire/permanent opportunity!
Ideal candidates will be influential marketing advisors- forging trusted relationships with sales, stakeholders and marketing colleauges.
Responsibilities:
- Manage marketing programs and campaigns through multiple channels including email, SMS, SEM, social and other tested channels.
- Develop strategies to foster, increase and maintain learner's engagement.
- Manage program marketing budgets, measure KPIs and optimize ROI to drive engagement and retention.
- Enable tracking across marketing activities.
- Create dashboards to measure all aspects of marketing: campaign effectiveness, funnel conversion, traffic attribution, segmentation performance, and overall marketing performance.
- Work cross-functionally to develop marketing materials and campaign assets that drive measurable engagement supported content.
- Establish strategic marketing automation programs, conversion optimizations and campaign list development.
- Execute paid social and search campaigns.
- Provide business insights and improve campaign performance through continuous agile testing across multiple channels.
- Ensure close alignment and develop a working relationship with the Strategy team.
- Help develop and implement the lead scoring & grading system and a progressive profiling strategy.
- Ensure brand consistency through all marketing channels.
- Document and evangelize best practices and governance policies.
- Project Coordination
- Provide regular project status updates verbally at internal and client-facing check-ins or in written formats.
- Analyze project progress and when necessary, adapt scope and timelines to ensure delivery and adherence to project requirements.
- Lead projects from requirements definition through deployment, identifying schedules, scopes, and project implementation plans.
- Report project outcomes and assess and communicate risks to schedules.
Qualifications:
- Experience level: Manager
- Minimum 5 years of experience
- Education: Bachelors (required)
- Should have 5+ years of expeirence working within an omnichannel marketing environment.
- Must bring understanding of marketing automation (ideally working with tools like Hubspot or Marketo).
- Regulated industry experience is a plus!
Skills:
- Marketing
- Digital Marketing
JOBID: 981852
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At Cella, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected]
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
For certain assignments, Covid-19 vaccination and/or testing may be required by Cella's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Cella representative for more information.
