BLR Holdings Announces Launch of New Brand and Consolidation of its Companies

Parent company BLR Holdings, Inc. and its individual businesses—Cella Consulting, The BOSS Group, Proposal Development Consultants—unite under single brand, Cella

February 03, 2020

ROCKVILLE, Md., Feb. 5, 2020 – BLR Holdings, Inc. announced today that it is consolidating its four commonly owned companies— BLR Holdings, The BOSS Group, Cella Consulting and Proposal Development Consultants under a new brand known as Cella. Ownership of the companies will remain unchanged. These four nationwide organizations are combining their notable expertise in consulting, staffing and managed solutions under a common brand to reflect their unified purpose for helping talent and organizations succeed.

In addition to introducing a new logo design and website, the rebrand initiative also includes a dynamic new tagline, “Putting Passion to Work™,” which will be used across all channels. The tagline underscores the fact that the Cella organization is a passionate champion of talent and clients—one that has devoted decades to strengthening their creative, marketing, digital and proposal development power.

According to Co-CEO Conor Smith, the Cella business units have long been the leading providers of consulting, staffing and managed in-house agency solutions for these particular disciplines. “Specializing in those areas made us unique,” Smith says. “Now we’re delivering these services and resources under one umbrella. So whether you’re looking for your next rock-star employee, want help implementing a managed in-house studio, need expert guidance on improving the value of your internal team, or you would like to know what’s trending in the creative and marketing industry, you can turn to Cella.” 

Adds Co-CEO Terra Campbell, “To us, there’s nothing more exciting than working with enthusiastic teams and individuals to make a positive impact, and our new brand name reflects that drive and energy. Cella is the ancient Latin word for the inner sanctum of a temple. We see people’s passion as the heart, the inner core of every successful organization—and we put our heart into helping professionals create meaningful careers and partnering with our clients to help them win.” 

The team at Cella has been living this philosophy since its founding. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for over 10 years running. ClearlyRated’s Best of Staffing program, sponsored by CareerBuilder, Indeed and Glassdoor, recognizes companies who receive high marks for providing exceptional service. And, as a certified women-owned business enterprise, Cella proudly helps clients meet diversity objectives, too. 

From thought leadership resources to professional development and industry roundtables, Cella arms creative, marketing, digital and proposal development leaders with the tools they need to get ahead and stay ahead. Both in person and on line, the company hosts events that bring various industry communities together to network, collaborate, learn and share. 

Such interactions give credence to The Cella Trifecta. Another element of the new brand messaging, it defines three reasons why customers choose to work with Cella. As the Cella team puts it, “We have the right people, we understand our clients, and we deliver results.” 

The new brand will officially launch on February 5, 2020 and the legal consolidation of the previously separate entities will be completed on March 28, 2020. 


About Cella. Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our secret sauce? The Cella Trifecta: we have the right people, we understand our clients and we deliver results. Success requires a partner who offers all three. Together, we put passion to work. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards 10 years running and is a Certified Women’s Business Enterprise. For more information, please visit or contact [email protected].