Location: Remote, PST working hours preferred
Job Type: Contract
Compensation Range: $50.00 - 56.66 per hour
Our Fortune 500 retail client is looking for a Marketing Operations Specialist to support the management of salesforce tracking of marketing influence on sales and marketing attribution across campaigns!
Reporting to the head of marketing, you will drive Salesforce development with product and engineering team, help measure return of marketing investment based on influenced sales pipeline, and build reporting dashboards. The ideal candidate has a proven track record of delivering business results in a fast-paced, results-driven, team-oriented environment with an entrepreneurial drive.
Responsibilities:
- Act as the primary admin of Salesforce CRM from the marketing side. Collaborate with RevOps on creation and maintenance of custom fields. Own reporting and dashboards to track the progress of leads in the sales funnel.
- Own attribution reporting to measure quarterly return on marketing investments. Support monthly reporting of marketing campaign impact.
- Collaborate with the events team post-event to upload leads in Salesforce. Tag leads, contacts, and opportunities to gain marketing attribution on closed deals, making sure all inbounds from events are tagged with events campaign name at contact and account level.
- Support lead scoring with respect to client segmentation strategy. Establish and maintain scalable processes that ensure best practices in database management.
- Maintain data integrity between Salesforce and Hubspot.
- Be point-of-contact to communicate business requirements to the engineering team.
- Manage vendor, product and engineering relationships - ability to pivot language, positioning and approach based on the team involved.
Qualifications:
- Bachelor's degree preferred. Seasoned candidates with a high school degree will be considered.
- Experience in B2B marketing, retail, supply chain or last-mile delivery an added plus.
- 5+ years of relevant experience.
- Salesforce certified preferred, but not required. Experience with Adobe experience manager or any such content management tool.
- Advanced excel knowledge preferred, such as PivotTable ,vlookup and fuzzy lookup.
- Can work with SQL or demonstrated ability to ramp quickly on analytical tools.
- Strong knowledge of and ability to build reporting dashboards in salesforce and ppt.
- Experience reporting on marketing attribution through Salesforce and Hubspot, preferred.
- Ability to articulate business asks to engineering team.
- Strong project management, presentation and organization skills.
JOBID: 1047518
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
Applications accepted on ongoing basis until filled.
